The great Lapo Elkann and his Italy Independent firm designed a new t-shirt created exclusively to support a campaign of Virgin Radio Italy whose motto is Rock Save Italy.
This campaign promoted by Virgin want to publicize the the Rock culture all their listeners, not only as a mere musical style, according to its own website, if not as a lifestyle, a mindset and a culture with which many Italians, lovers rock, feel. At the same time not let be a campaign to promote concerts and to learn a little more own Virgin radio.
Lapo Elkann It wished to support this cause by designing an original t-shirt. The front has been stamped the Union Jack English, but with the colors of the Italian flag and on the back the campaign slogan can be read, Rock Save Italy, something like a simile with the popular “ God save the Queen & #8221;. This is the t-shirt.
Is marketed through the web of Italy Indenpendent and in two different colors, white and grey. The quality of the t-shirt is 100% cotton and is made in Italy. Sizes range from S to XL and its price are a 50 euros. One more opportunity to be with an original and exclusive product and the signature of Italy Independent.