This is the good news of the summer: senseless, a brand new home of lingerie, will appear in September. This beautifully insolent name hides a full range designed around 9 themes of lingerie and homewear 3 themes. The whole declined in mineral colors (blue, red Burgundy, powder pink, light brown) and luxurious materials (cashmere, silk, lace, satin) that will appeal to lovers of beautiful pieces, strong and delicate at the same time. For this first collection, senseless has highlighted a stripped-down, graphic inspiration and vintage for that attractive as successful results.
It must be said that the three founders ofsenseless grew up in lingerie and lace. Michael and Kevin Hiridjee as Gael Moreau have indeed for mother and aunt Shama Hiridjee and Loumia, founding member of the cult brand Princess tam-tam, 25 years ago already. “Senseless is positioned between junior brands and retailers very luxurious and inaccessible.” By adopting a committed speech, and by offering a comfortable lingerie, sensual and refined, senseless wants to shake up the lingerie market’ says Kevin Hiridjee.
As of September, appointment is made in the first senseless shop which will be opened in the rue du Bac in Paris. A soft and warm, place that borrows its codes to those of a Parisian apartment: “to make each feel good, we have chosen to put prosecutors on the ground, to line the walls of a heavy curtain and a canvas of Jouy.» The store must be a place of passage and life” Gael Moreau.
The trick in +: Senseless will propose to its customers a loyalty program original which will include invitations to cultural, theatre plays or lectures. ‘ Senseless wants to promote the Exchange and meetings, that of why we welcome journalists, writers or artists who will share their experiences in our store. ” The personality of the women will be at the heart of the brand’ says Michael Hiridjee.