Louis Gérin dreamed of haute couture, Grégory Lamaud costume for man. Two budding creators unite their destiny with a specialization in “lingerie luxury for man” in the third year at the ESMOD school and founded the label “The boys” with a mark of “chic below”.
Louis Gérin dreamed of couture, Grégory Lamaud costume for man. Two budding creators unite their destiny with a specialization in “lingerie luxury for man” in the third year at the ESMODschool and founded the label “The boys” with a mark of “chic below”. In three collections, the young brand managed to climb in the world of luxury mens underwear.
Over the collections, designers also try successfully to the shirt. The two “boys” are also working with the designer Eymeric François and co-réalisent its tailors couture.
Today, stylists come to inaugurate their new Parisian shop. The place is similar to old shops with “sale”. The dominant of the store is black, punctuated with metal keys and the light is studied. The atmosphere is “boudoir”, without denying nothing of the present beneath virility. The choice among the collections, four models: slip headband, mini boxer, boxer and American boxer. For shirts: two lengths, three kinds of headlines and passes English, Italian or officer. Wink naughty, the boxers ‘push up’, for a perfect hold and a specific valuation of themale anatomy ! Finally, the Bamboo’s ultra-fine Terry sponge deluxe line is dedicated to the art of living well at home.
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