Beauty off the standard are just very much en vogue in fashion. There wants also H & M with its new commercial jump and it celebrates folds, armpits and Bacon rolls on belly.
The Marketing Department of the Swedish fashion group is always therefore strives to be at the navel of the time. Therefore H & M chose now for a provocative and unusual spot for the autumn / winter collection.
Untrained bellies and mega muscles
Under the motto is evident in the video #Ladylike women away from the common body and ideal of beauty with love handles, Haaair, stubble hairstyle and extreme muscle mountains. The message to the sounds of the Tom Jones classic “she’s a lady”, which the duo Lion Babe has re-interpreted: every woman can be a lady no matter what physical characteristics and-makeln.
This includes also a lesbian couple and Transgender Model Hari Nef (23) in addition to models like Adwoa Aboah (23) with their freckles and actress Lauren Hutton (72), who revolted with their wrinkles against the Hollywood’s obsession with youth,.
I like the Web!
The spot plays well in social networks. “Such a great campaign” and “H & Ms redefines the notion of beauty and celebrates women of any type, great new campaign” are just two of the countless positive comments.
Already the H & M subsidiary brand & other stories women celebrated at the beginning of the year with his lingerie campaign rang and away from the previously common ideal of beauty. After all, rethinking takes place at the major textile chains, at many of the major luxury labels this node has not burst so far still like Victoria Beckham with their skinny model debate recently again proved.