Heidi Klum, The Bikini Of The Podiums In The Creation Of Lingerie

After having triumphed on the cover of leading magazines, including including editing swimsuits of the of Sports Illustrated, after have galloped on the podiums of the world and animated several shows on TV, now that Heidi Klum is about to become art director and Ambassador of Intimates.

Intimates, it is the collection Bendon lighthouse, one of the largest companies in the world in the lingeriesector. It’s the giant himself who comes to announce this new partnership .
Heidi Klum succede so Elle MacPherson whose collaboration with the brand lasted 25 years. “… The collaboration between Elle Macpherson and Bendon was great. However, it is time to give a new dimension to the brand and, in this regard, Heidi has established itself as the ideal choice” Justin Davis-Rice, CEO of Bendon said.

The Elle Macpherson Intimates collection will entirely be renamed while the launch of the Heidi Klum Intimates line will be launched January 1, 2015. The Heidi Klum Intimates collection will also include the mark HKMAN, for men, as well as the Heidi Heidi Klum more accessible by and made up of articles basics. Bendon and Heidi Klum are also currently developing a wider range including swimwear.

Heidi is a world famous model and a businesswoman. Therefore, it is with immense joy that we welcome him as part of this partnership on Intimates, our flagship lingerie collection“, says the CEO of the brand.”

Heidi Klum says: “I’ve always been passionate about lingerie… I am a mother of four children, so I understand how it is important to find the right underwear. “I want that women around the world feel sexy and confident whenever they wear the pieces of my collection.”

Across the Atlantic, Heidi Klum is producing executive and host of theShow Project Runway, she also hosts the show Germany’s Next Top Model. His other fashion projects include a collection of sportswear for New Balance, as well as a collection for Babies “R” Us named Truly Scrumptious by Heidi Klum.
Heidi Klum charitable activities include missions to the Children’s Hospital Los Angeles, of UNICEF, the American Red Cross and God’s Love We Deliver.

Heidi Klum Intimates lingerie line will be launched in more than 1,800 points of sale around the world in January 2015.