Make Your Winter With Lolë Coats Donations!

Lolë will again warm the hearts this winter with his initiative of the holiday season. In 2011, Yellow Label had collected and restored 170 coats in 30 days. Not bad!

This year, the LOLE YELLOW LABEL program returns for a second year. In December 2011, Lolë launched this program which is to give a second life to the already wornwinter coats while supporting the work of community organizations. The success of the program in 2011, attended four workshops Lolë, grows in 2012 LOLE YELLOW LABEL to expand the cause large-scale for the benefit of local communities. This year, the program has not only national in scope, allowing Canadians across the country to donate their coats, but also international, since all of the workshops in Europe and the United States have joined this initiative.

Indeed, it is a great way to extend the lifecycle of clothing, since 12 November to December 24, 2012, Lolë will collect the coats of winter slightly used, in good condition, clean and purchased five years ago or less. In order to avoid over-consumption and waste through resale and reuse of winter coats, clothes will be collected, inspected, packed and photographed before being put on sale on lolewomen.com for a minimum donation of $20. All funds raised will go to food banks in each participating city.

The value of coats collected as part of the first edition of the program amounted to $25,000. Of the 170 coats donated by the community, 56 have been sold on the web and 114 were given to local shelters. All proceeds from these sales were given to Moisson Montr茅al and Toronto’s Daily Bread Food Bank.

The program was born from an idea of CEO of Coalision, Bernard Mariette, who believes deeply in responsible consumption, environmental protection and the idea that you can do business while giving back to others. Since Lole considers the purchase of a durable and versatile clothing as an investment, Lolë produces high-quality, durable and functional clothing: “last year, we have been touched by the generosity of Canadians. With the major international initiative this year, we look forward to see what we can collect by bringing together all these workshops participation”, says Bernard Mariette, CEO of Coalision society mother of Lole. “The goal of our program LOLE YELLOW LABEL is simple: give a second life to gently used winter coats in the spirit of our philosophy of smart consumer.”

To thank those who donated their coats, Lolë will give them a gift certificate of $50 valid with the purchase of any coat Lolë sold in its shops, Lolë retailers or on our site.

 

Gallery

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