This Coat Has an Instagram Account!

Women all over the world wear him: #ThatCoat, “this coat” a Spanish textile chain, which itself has become international favorite partly for the autumn. Thanks to the hype, the coat has been more Instagram followers than many a fashion.

If someone pulls out his Smartphone to snap a certain Perón from the ambush, it must be with her not a socialite. It is enough if she’s wearing this coat:

They all want this coat
He is dark blue and white, patterned with round neckline and three quarter sleeves provide – the mantle of coarse, crimped yarn looks, which can be found since the spring in the Zara range and enjoys since ever-growing popularity. All carry it. And that’s still a slight understatement!

This coat is a global hype
In England, France, Belgium or Spain, where the brand Zara originally comes from, are teenage girls, young women and older women in the iconic coat wrap. Even in New Zealand where there is so far not even a Zara store, he has been spotted! Recently, the Mexican politician Margarita Zavala (49) carried it in public:

So came the coat on Instagram
The British blogger sisters Alice and Emily Bray have given the phenomenon a name and Hashtag: #ThatCoat. Emily, carrying her since may, found it funny now everywhere to meet the coat, and wanted to document an Instagram account actually for their own amusement. Now gather here over 200 posts by amateur Streetstyle photographers, that other women in the coat ridiculed in public transport, restaurants, or bars, on the street, and upload their snapshots. More than 3000 women have already shown Selfies with the Hashtag in the network. And nearly 7000 followers follow the coat posts currently!

That is why he is so popular
No question, the coat is The most sought-after Zara part of all time. His secret? He fits almost everything, is great for the Office and trimmed quickly to chic, casual with jeans and sneakers but right back and suitable for everyday use. Also many feel addressed guaranteed of its bouclé, which reminds a little of the luxury label Chanel , but is quite affordable with a price of 79.95 euros. In theory at least. The coat is of course long ago sold out at Online Shop.

 

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